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What is a Podcast?

A podcast is like a radio feature or a video that you can access on your personal computer or on a mobile device, such as an I-Pod or MP3 player. The beauty of a podcast is that it’s portable. Once you have downloaded a podcast to your favorite listening device, you can carry it with you for playback whenever it’s convenient, such as when you’re working out, walking the dog or during a break in your work busy schedule.

Many Web sites offer the opportunity for you to hear a podcast, and you can click on them directly. They also enable you to sign up to have their new programs automatically downloaded to your computer (through what are called RSS feeds). Podcasts are also transmitted via the Internet to specialized search engines, much in the same way that Google captures content. A listener who wants to find podcasts on a certain topic can sign up with a “podcatcher,” essentially a search engine that will automatically send podcasts to that person’s computer that match his or her topics of interest. It’s like getting a new chapter in a book every week or receiving instant news when a new development occurs.

Producing a podcast is a way for businesses and organizations to greatly enhance their outreach to their customers and raise their visibility to a world-wide audience. It is like creating your own radio or TV show. You decide on the audio or video content and have complete control of the information. It enables individuals or businesses to position themselves as leaders in their industry, by talking about trends and providing consumer information or answers to frequently asked questions. It is also a very personal way to make your services come alive through your voice and also the voices of satisfied customers. Music, video and animation can enhance your podcast.

Where do you begin? The first step is to contact Jackson Whitt. With more than 20 years of radio experience producing thousands of radio programs and commercials, Jackson can help you make the most of this new, exciting tool to promote your business and communicate with your customers. Whatever the topic, Jackson Whitt has the technical expertise and the creativity to help you produce an effective podcast—a program that will showcase your expertise and help your business shine even brighter. Jackson Whitt—experience delivered!

For bookings and other information, go to our contact page or call 410-375-6944